Do men want to feel desired? The short answer is that in relationships after 50 a man’s desire to feel desired goes against traditional gender roles. But recent research shows that more and more men want these traditional roles to change. Would it come as a surprise to know all men want to be admired and desired, or that they want to be complimented, or want someone else to occasionally make the first move? Today, Rick Higgins, creator of Mastering the Second Half of Life, shares one man’s perspective about wanting to feel desired, and offers simple tips and advice all women need to know to easily make her man feel desirable!

Rick is a Certified Life Coach and the Creator and Host of Mastering The Second Half, a YouTube channel dedicated to topics concerning people over 50 (and 60!). Click here to subscribe:

Watch Rick’s video on desire and “who initiates” here:

More reading on why it’s important for men to feel desired:

More videos on Love and Relationships after 50 here:


2nd Act TV is a resource full of motivation, inspiration and information for men and women over 50! Our content is focused on helping you get the most out of your 2nd half of life.

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