Today, we take a refreshing look at the musty topic of ageing, and how one company has launched a movement to reject and reframe ageing stereotypes. Meet David Stewart, award winning photographer and founding partner of AGEIST – a digital magazine and media company focused on promoting a better understanding of later life styles, and helping brands and organizations better connect with our critical demographic. Via an on going research program, AGEIST set out to document what the experience of living life over the age of 50 is really like. How wrong do brands and media really get our huge and wealthy generation? Over the last 2 years, AGEIST has been interviewing people over the age of 50 who are leading lives that point to a new way of doing things! We are not our parents!

Head on over to AGEIST and check it out!

More videos about finding purpose and passion after 50!!

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